Tiger, the national animal of India, has been on key target of poachers and in 2009 alone India lost 86 tigers. From around 40,000 at the turn of the last century, there are just 1411 tigers left in India. The national animal is on the verge of extinction and if serious efforts are not undertaken Tigers will only reside in our history books.
Cricket Player and Aircel’s brand Ambassador Mahendra Singh Dhoni, footballer Bhaichung Bhutia and south Indian actor Surya are part of this campaign. Apart from TV and print advertising it has launched a website www.saveourtigers.com which will be instrumental in propagating and disseminating information about saving tiger. It urges people to be informed and create buzz across all forums like blogging, writing on facebook, twitter and writing letters to the editors of newspapers. It has also created a platform where people can donate money to NGOs working relentlessly for the cause.