According to classic principles of web design, everything at the bottom of the page isn’t that important. Most users think like that. And most designers are convinced that this is true. Site elements at the bottom of the page aren’t really able to catch visitors’ attention which is why footers are often forgotten or ignored and not given the attention they deserve.
In fact, most footers are rather boring and uninspiring. Designers often use the bottom area to mention everything they haven’t found place for at the top of the site. E.g. disclaimers, W3C-buttons, copyright, “back to the top”-link and contact details. But if most designers forget it, why don’t make use of it? Why don’t use footers to impress visitors with something they actually don’t expect at all?
This post presents creative examples of footers and ideas for footer design. We’ve tried to identify some trends and some interesting approaches you may want to use or develop further in your projects.
What are footers good for?
Basically, footers need to provide users with the information they are looking for. This is why contact details and a brief information about site or / and site owners needs to be placed in the footer. Corporate designs may need to provide driving directions, telephone number, a web form or at least an e-mail.
However, you can also use the footer to express something artistic and very personal. For instance, if you are a Seinfeld fan, why don’t place a small Kramer somewhere next to the contact details in your footer? Thus, with one small detail you can make your site more distinctive and focus visitors’ attention to yourself.
Blog designs usually have a bunch of different data hidden or displayed in their footers. For instance, the latest posts, comments, last job opening, last forum discussion or link to a random post.